Jammu and Kashmir, one of the most beautiful places in India, has been garnering bad publicity over the year owing to bad publicity. This has surely affected the perception of the state amongst the travellers and the tourism industry has taken the hit.
The J&K government has recently released a video on Kashmir tourism. The pristine beauty of Kashmir has caught the imagination of decades of travellers. This promotional video goes beyond the beautiful gardens, lakes and landscape and brings out the charm of the local people. The video is aptly titled: Kashmir – The warmest place on earth’