Jammu and Kashmir, one of the most beautiful places in India, has been garnering bad publicity over the year owing to security breaches and other incidents reported in the news . This has surely affected the perception of the state amongst the travellers.The J&K government has recently released a video on Kashmir tourism that aims to show the state as a safe and family friendly destination.
The pristine beauty of Kashmir has caught the imagination of travellers for decades. This promotional video goes beyond the beautiful gardens, lakes and landscape and brings out the charm of the local people. The video is aptly titled: Kashmir – The warmest place on earth’